Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business.
A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs.
A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don`t have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.
ULTIMATE WEBSITE CHECKLIST
1. Harden the Security
2. Protect Website Against Spam
3. Configure an SEO Plugin
4. Add Google Analytics Code
5. Check all Permalinks
6.Add Social Share Images
7. SSL Certificate for the Website
8. Check Favicon
9. Add a Retina Logo
10. Allow Search Engine Indexing
11. Submit Website to Google
12. Review Cross Browser Compatibility
13. Test Website on Different Devices
14. Check for Broken Links
15. Optimize Images on the Website
16. Check your Grammar and Spelling
17. Proofread Content on all Pages
18. Update the Admin Email Address
19. Check Timezone Settings
20. Remove Unwanted Plugins, Images, etc.
21. Remove All Unwanted Pages/Posts
22. Remove WordPress Post Revisions
23. Check all Forms on the Website
24. Check Performance
25. Check SEO and Overall Grades with Free Online Tools
26. Check Product, Media and Image Licensing
27. Take Backup of Website
28. Domain and Hosting
29. Uptime Monitoring